Content Guidelines

Here’s what you can and can't do as a World Nomads affiliate

We know how hard it can be to make travel insurance sound exciting. However, it’s your job, as well as ours, to make sure travelers are not misled by the travel insurance content on your website or by any other information you provide as an affiliate. These guidelines are here to help you share information about travel insurance with this in mind.

1. What is an affiliate?

An affiliate, also known as a referrer or introducer, is a person or company that World Nomads holds an agreement with who refers a consumer to us and receives a referral fee for every confirmed travel insurance quote. This referral can be done through a web link, or other content supplied by us that mentions World Nomads in conjunction with information about travel insurance, or simply providing the consumer with our contact details.

As an affiliate of World Nomads, you are not licensed or authorised to act on our behalf to provide financial services. Even if you hold other authorizations/licenses to sell insurance products, you are bound by our affiliate agreement.

2. What can an affiliate do?

As a World Nomads affiliate, you can only:

Advise persons that World Nomads provides travel insurance
That you are a World Nomads affiliate
That you receive a fee for any quotes generated via your World Nomads affiliate link
Provide factual information about World Nomads travel insurance that has been supplied by us for use in the affiliate program

Affiliates must use the content we provide as it is factual, meaning it’s an accurate description of the travel insurance products we provide and can be supported by evidence that proves the information to be true. Just cut and paste this approved content from CJ and you’re ready to go. If your travelers have questions, our customer service team can help. We promise that we'll take good care of them.

3. What can't an affiliate do?

Global insurance regulation around what affiliates can and can’t say is pretty strict for a reason, and it’s up to you as an affiliate, as well as us as the insurance provider, to comply with these regulations.

We have developed the following content guidelines to help ensure you stay within our affiliate requirements and reduce the likelihood you may inadvertently breach any financial services law. Strict penalties can apply for breaches of financial services law, so it is important you understand and follow our content guidelines. If you have any questions, you can reach out to us at wnpartners@worldnomads.com

As an affiliate, you cannot:

3.1 Recommend travel insurance or make a statement that is intended to influence a person to take out travel insurance.

We recommend travel insurance
World Nomads is our preferred travel insurance partner
If you are travelling overseas, you should purchase travel insurance
Travel insurance is essential
Don't forget travel insurance

3.1	What you can’t say	Why?
	Recommended by <Your Company Name>	You cannot tell a consumer that a travel insurance product is right for them. This includes implying that any one travel insurance policy or travel insurance company is better than another.
	World Nomads are our preferred partner
	Get a quote from our partner World Nomads.
	Why buy travel insurance from our partner World Nomads?

3.2 Present the insurance as your own...

You can only tell customers you are a World Nomads affiliate, that World Nomads provides travel insurance, and that you receive a fee for any quotes generated from the World Nomads affiliate link you provide.

You cannot say things like “get travel insurance from us" as this implies that you are a licensed agent. Watch out for words like “us”, “our”, “we”, and using your company's name alongside the insurance product. You cannot say: "what we cover"; "we'll cover you", or “we're here to help".

You also need to be careful not to present your logo or branding on any approved World Nomads affiliate copy.

3.2	What you can’t say	Why?
	<Your Company Name's> Travel Insurance	You cannot present the insurance from World Nomads as your own as this implies that you are a licensed agent.
	Get travel insurance from us
	Our insurance Our plans Our policy Our cover
	What we cover… We'll cover you for… How we help We're here to help when you need it most

3.3 Misrepresent the insurance product...

Any information you provide about World Nomads travel insurance must be factual. This means it must be objectively ascertainable information (from us), the truth or accuracy of which cannot reasonably be questioned.

You cannot misrepresent or overstate the insurance product, terms, benefits, or future dividends (i.e claims paid) of any insurance product. Watch out for words like “comprehensive” or “great value”, or phrases such as “World Nomads is the best insurance”.

3.3	What you can’t say	Why?
	World Nomads provides comprehensive travel insurance for residents from over 100 countries	You cannot be sure it will cover everything, so cannot represent it as being comprehensive
	World Nomads insurance is a great value	This is subjective rather than factual and crosses the line into giving advice
	Backed by specialist travel insurance companies	Not factually correct

3.4 Provide advice about travel insurance...

You cannot provide any sort of advice about travel insurance. Basically, this means you cannot make recommendations to influence the consumers decision on:

a. Buying travel insurance - "you need to buy..."

b. Which insurance to buy - "you should buy..."

c. The specifics of the insurance - "plan xyz has the best coverage"

If you are making referrals by email, you can only include in those emails information that has been provided by World Nomads for use in the affiliate program. If you want to include any additional information or messaging, that will first need to be reviewed and approved by us.

If you receive queries from customers about World Nomads travel insurance, you must either direct them to us or refer them to the policy wording. To avoid misrepresenting World Nomads travel insurance, you must not provide information about our products that has not been supplied by us for use in the affiliate program.

3.4	What you can’t say	Why
	You need to buy travel insurance for your trip.	It’s advice on whether they should buy insurance.
	We recommend travel insurance from World Nomads.	It’s advice on which company/insurance is best for them.
	You should buy the xyz plan for our tour.	Advice on what coverage is right for them.

3.5. Compare the travel insurance plan

You cannot compare the travel insurance plan we provide with any other insurance. This is a form of advice and it could be incorrect. This includes both written comparisons as well as simple comparison tables.

4. What can’t an affiliate do

4.1 Act on behalf of a consumer

You cannot purchase, extend, cancel, or make a claim on an insurance policy on behalf of a consumer. The customer must only buy the product (i.e. enter into the insurance contract) via our website or over the phone.

As a World Nomads affiliate, you can only advise persons that World Nomads provides travel insurance, that you are a World Nomads affiliate, and that you receive a fee for any quotes generated through your affiliate link.

4.2. Provide a consumer with the policy wording

You cannot provide a consumer with the policy wording/description of coverage, as it may change from time to time, and your information may be out of date from the time you provide it to the consumer, to when it is read or used by the consumer to make a decision to purchase. If they require the policy wording, you can refer them to our website.

4.3. Share customers' personal information

You cannot share any of your customers' personal information with us, just as we can’t share any of their personal information with you as an affiliate, due to privacy laws. This includes information such as their name, date of birth, address, etc.

4.4 Bid on World Nomads search engine brand terms or use World Nomads brand trademarks without prior authorization

You cannot use or display any trademark, logo, branding, or any other intellectual property of World Nomads (or its related entities), without first obtaining written approval from us – including, in any search engine marketing (brand term bidding) – or any World Nomads domain name, online/offline marketing or advertising etc.

4.5 Write your own travel insurance content

Please refrain from writing your own travel insurance content and instead use the templates we have provided for you on CJ. Any bespoke content must be sent to us for review and final approval before publishing. This will ensure it is accurate and factual and will not potentially mislead customers or misrepresent World Nomads travel insurance. This helps protect you from potential breaches and fines.

Via the CJ platform we have made available a wide range of template copy and assets to choose from when creating your travel insurance affiliate links. We’re working on developing an even wider choice of content templates suitable for different audiences based on travel intent, as well as popular destinations and activities. We welcome suggestions and feedback to help us create more useful templates for affiliates.